The Ask -
Authentically connect with fans through the home teams they love while increasing handle on SGPs and reinforcing our brand distinction work (The Hunch).
The Concept -
“Home Team Hunches”
Hunches don’t come out of the blue. Especially for die-hard hockey fans who have spent decades watching their home team and honing their instincts about what’s in store once the puck is dropped.
Let’s bring to life just how much passion die-hard fans bring to every hunch by reminding them just how much they know about their home team.