The Ask -
Bring the Norway based ‘Somnofy Sleep Assistant’ to the U.S. marketplace by testing for product market fit. I was responsible for all aspects of strategy, copywriting, and asset production.
The Concept -
Sleep To Perform
In the U.S. data has been integrated into every aspect of our lives. From the way we make decisions at work to our refrigerator sensing we need a new bottle of milk. We have an insatiable thirst to improve ourselves. Sleep is perhaps the most unexplored aspect of our lives, even though we spend 1/3 of our lives asleep. With Somnofy we want to lift this vail and harness the insights from our sleep to empower your tomorrow.
The Result -
3,000+ Leads in 5 days (Goal was 1,000 Leads in 3 weeks)
+13% Conversion rate
Cost per lead of $2.33
Assets Created: Landing Page, Email Campaign, & Social Ads.
Landing Page
Social
